Optimse Next.js SEO

Next.js is an awesome framework for building websites and web applications. I have covered Next.js in multiple posts on this blog, such as Next.js with Bootstrap Getting Started. One of the advantages of Next.js is that it can generate static or server-side rendered versions of pages developed with React. This is great for making it easy for search engines to crawl your site.

However, there are a few additional steps that we need to do to optimise a Next.js page for search engines. This posts lists the most important ones.

Ensure Every Page has a Title

In addition to the content of the page, the title of the page is also very important for search engine optimisation of your page. The title may be displayed as the heading of search results for your page and also helps the search engine algorithm to determine what your page is about.

Thankfully it is very easy to add a title to a page in Next.js. Simply import the Head component and you can define a title for your page:

import Head from 'next/head';
const Index = (): JSX.Element => {
return (
<title>My Page title</title>
<meta property="og:title" content="My page title" key="title" />
<h1>My page title</h1>
export default Index;
view raw index.tsx hosted with ❤ by GitHub

Provide a Page Description

While the title of a page will be shown as the heading of search results, the description is used to provide further details about your page.

The description can be added in a similar way to adding our title by again utilising the Head component. This time we add the <meta name="description" element:

import Head from 'next/head';
const Index = (): JSX.Element => {
return (
<title>My Page title</title>
<meta property="og:title" content="My page title" key="title" />
<meta name="description" content="My description" />
<meta property="og:description" content="My description" />
<h1>My page title</h1>
export default Index;
view raw index.tsx hosted with ❤ by GitHub

Ensure Not Relevant Pages are not Index

It is likely that your application will have pages that do not provide value for users coming in through a search result. These for instance may include test pages or pages that only make sense in the context of having viewed another page before.

For these pages it makes sense to prevent search engines from ignoring your page. For this, simply add the following meta element into your <Head> as shown above.

<meta name="robots" content="noindex">

Generate a Sitemap

The best way to generate a sitemap is to compile a sitemap.xml file and place it into to public folder. This can be easily accomplished using the nextjs-sitemap package. This requires to define a basic script with some configuration (adjust this configuration to the needs of your project):

const { configureSitemap } = require('@sergeymyssak/nextjs-sitemap');
const Sitemap = configureSitemap({
baseUrl: 'https://example.com&#39;,
exclude: ['/admin'],
excludeIndex: true,
pagesConfig: {
'/about': {
priority: '0.5',
changefreq: 'daily',
isTrailingSlashRequired: true,
nextConfigPath: __dirname + '/next.config.js',
targetDirectory: __dirname + '/public',
pagesDirectory: __dirname + '/src/pages',
view raw sitemap-generator.js hosted with ❤ by GitHub

Install the package in your project:

npm install @sergeymyssak/nextjs-sitemap

And add a script into your package.json:

"scripts": {
"generate-sitemap": "node sitemap-generator.js",
view raw package.json hosted with ❤ by GitHub

Now you can run the script to generate the sitemap:

npm run generate-sitemap

Note that a sitemap may also do more harm than good. So if you want to provide a sitemap spent some time on the configuration and ensure that it is helpful to search engines.

While there are many further steps that one can take to improve performance in search engines, the above three really help us get most of the way there. From here, key is to provide high quality, relevant content.

Deploy Next.js to AWS

Next.js is becoming ever more popular these days and rightfully so. It is an extremely powerful and well-made framework that provides some very useful abstractions for developing React applications.

An easy way to deploy Next.js application is through using Vercel. However, it can also be useful to deploy Next.js application into other environments to simplify governance and billing. One popular way to to deploy frontend applications is through using the AWS services S3 and CloudFront.

This article describes how to set up the infrastructure required for running a Next.js application using Terraform on AWS, and some of the gotchas to keep in mind. You can also check out the code on GitHub.

Build Project

There are numerous ways to deploy a Next.js application. In our case, we will need to deploy our application as static website.

For this, we will need to define the following script.

"scripts": {
  "build:next": "next build && next export -o webDist/"

Running this script will output a bundled, stand-alone version of the Next.js application that can be deployed on any webserver that can host static files.

Next.js bundle files


We will need an S3 bucket to store the files resulting from the Next.js build process. This essentially is just a public S3 bucket.

Below the Terraform for generating such a bucket using the aws_s3_bucket resource. Note here:

  • The permissions for public read are set by acl = "public-read" but we also need a public read bucket policy that is defined
  • The index_document and error_document correspond to those output in the previous step.
resource "aws_s3_bucket" "website_root" {
  bucket = "${var.website_domain}-root"

  acl = "public-read"

  # Remove this line if you want to prevent accidential deletion of bucket
  force_destroy = true

  website {
    index_document = "index.html"
    error_document = "404.html"

  tags = {
    ManagedBy = "terraform"
    Changed   = formatdate("YYYY-MM-DD hh:mm ZZZ", timestamp())

  policy = <<EOF
  "Version": "2008-10-17",
  "Statement": [
      "Sid": "PublicReadForGetBucketObjects",
      "Effect": "Allow",
      "Principal": {
        "AWS": "*"
      "Action": "s3:GetObject",
      "Resource": "arn:aws:s3:::${var.website_domain}-root/*"

  lifecycle {
    ignore_changes = [tags]

Next we need to be able to upload our files to this S3 bucket. There are many ways to do this, for instance using the AWS CLI. I have also created an open source package that provides an integrated package for handling the upload of the files (plus setting up infrastructure through Terraform): template-nextjs. This library will also be used when you choose to create a starter project on Goldstack.

One thing to keep in mind when uploading website resources to S3 is that we want to avoid errors on the user’s end during the deployment process. We for instance do not want to delete the files before we re-upload them, since this may result in a small window in which the files are unavailable for users.

This can be solved by uploading the new files first using the AWS S3 sync command and then uploading them a second time with the --delete flag. The resulting commands will look somewhat like this:

aws s3 sync . s3://[bucketname]/[path]
aws s3 sync . s3://[bucketname]/[path] --delete

Since Next.js in general generates hashed file names, you could also just keep all old files on the bucket. However, Next.js deployments can quickly become large (> 50 MB), so depending on how often you deploy, this could quickly result in a significant amount of unnecessary data stored in your S3 bucket.

See here for reference as well the utility used by the `template-nextjs’ package above: utilsS3Deployment.


While it is possible to use an S3 bucket by itself to host a static website, it is usually preferrable to also use a CloudFront distribution in front of the bucket. This results in significantly faster load times for the user, and also enables us make our website available through a secure https:// link.

There are quite a few moving pieces involved in setting up a CloudFront distribution, so the best reference point here will be the complete Terraform availabe in the example project on GitHub. However, I will put a few excerpts from the Terraform configuration below.

We first need to configure an origin that points to our S3 bucket defined earlier:

  origin {
    domain_name = aws_s3_bucket.website_root.website_endpoint

    origin_id   = "origin-bucket-${aws_s3_bucket.website_root.id}"
    custom_origin_config {
      http_port = 80
      https_port = 443
      origin_protocol_policy = "http-only"
      origin_ssl_protocols = ["TLSv1.2"]

And specify a root object that matches the index of our page:

  default_root_object = "index.html"

Then we need to set up the cache settings for CloudFront. A Next.js application consists of some files that should be loaded fresh by the user on every page load (e.g. index.html) but most files should only be downloaded once, and then can be cached safely. These pages can also be cached on CloudFront’s edge locations. This can be achieved in CloudFront using cache behaviours.

  # Priority 0
  ordered_cache_behavior {
    path_pattern     = "_next/static/*"
    allowed_methods  = ["GET", "HEAD", "OPTIONS"]
    cached_methods   = ["GET", "HEAD", "OPTIONS"]
    target_origin_id = "origin-bucket-${aws_s3_bucket.website_root.id}"

    forwarded_values {
      query_string = false
      headers      = ["Origin"]

      cookies {
        forward = "none"

    min_ttl                = 0
    default_ttl            = 86400
    max_ttl                = 31536000
    compress               = true
    viewer_protocol_policy = "redirect-to-https"

We can also configure CloudFront to service the correct 404 page provided by Next.js:

  custom_error_response {
    error_caching_min_ttl = 60
    error_code            = 404
    response_page_path    = "/404.html"
    response_code         = 404

Finally, we can link the CloudFront distribution with an AWS provided SSL certificate (free). There is more involved to that than the following – for more information, please have a browse around the source files.

  custom_error_response {
    error_caching_min_ttl = 60
    error_code            = 404
    response_page_path    = "/404.html"
    response_code         = 404

In the example project, we also configure two CloudFront distributions. One to serve the main website, and one to allow forwarding users from an alternate domain. So if a user would go to the domain https://www.yourcompany.com, they can be forwarded to https://yourcompany.com. You can find the configuration for that here redirect.tf.


Lastly we need to be able to link our CloudFront distribtuion to a domain, and for this we can use the Route 53 service on AWS. This service works both for domains purchased on AWS and for domains purchased through another domain provider.

This can be defined in Terraform easily:

# Creates the DNS record to point on the main CloudFront distribution ID
resource "aws_route53_record" "website_cdn_root_record" {
  zone_id = data.aws_route53_zone.main.zone_id
  name    = var.website_domain
  type    = "A"

  alias {
    name                   = aws_cloudfront_distribution.website_cdn_root.domain_name
    zone_id                = aws_cloudfront_distribution.website_cdn_root.hosted_zone_id
    evaluate_target_health = false

The example project assumes that a Route 53 hosted zone is already configured for the domain you would like to deploy your application to. You can find instructions how to achieve that in the Goldstack documentation.


When deploying a Next.js application to AWS using the method described in this post, there are a few gotchas we need to keep in mind.

Chiefly, this deployment will not support any Next.js API routes and server-side rendering. There are ways to provide some support for these, and there is a good Serverless module for that. However, things can quickly become complicated, so I would recommend to instead deploy an API separately using Lambdas. Goldstack projects make that easy by allowing to define the Next.js application and lambdas for providing the API in one monorepo.

There are further some issues related to pre-fetching pages in some cases. These can be avoided by not using the Next.js <Link> component.

Final Thoughts

If you are looking for a fully integrated experience for deploying Next.js applications and you do not worry too much about costs and system governance I would recommend deploying to Vercel. You can still use the Goldstack Next.js templates if you are interested in that (see Vercel Deployment).

However, there are some benefits in being able to have your entire infrastructure defined in one cloud provider, and hosting a Next.js website on AWS is very cost effective and provides a good experience for users. Also, AWS has a great reputation for service uptime, especially for the services involved in hosting this solution (S3, CloudFront, Route 53).

Feel free to clone the sample project on GitHub or be welcome to check out Goldstack which provides an easy UI tool to configure your Next.js project (plus link it to additional services such as email sending and data storage on S3).

Next.js with Bootstrap Getting Started

Next.js is an open-source framework for React that aspires to reduce the amount of boilerplate code required for developing React applications. Key features that Next.js provides out of the box are:

  • Routing
  • Code Splitting
  • Server side rendering

I recently developed a small example application with Next.js and came across some minor difficulties when trying to use React Bootstrap within the Next.js application. I will therefore provide a quick guide here how to get Next.js and Bootstrap working together.

Next.js Application with Bootstrap Styling

Thankfully, it is quite easy to get React Bootstrap and Next.js working together once one knows what to do. Essentially this can be accomplished in three steps.

Step 1: Initialise project

We first create a new Next.js project and install the required dependencies:

yarn init
yarn add react bootstrap next @zeit/next-css react-bootstrap react-dom

Then add the scripts to build and deploy Next.js to package.json:

  "scripts": {
    "dev": "next",
    "build": "next build",
    "start": "next start"

Step 2: Customise Next.js Configuration

In order for Next.js to be able to load the Bootstrap CSS for all pages, we need to create a next.config.js file in our project root and provide the following configuration:

const withCSS = require('@zeit/next-css')

module.exports = withCSS({
  cssLoaderOptions: {
    url: false

Step 3: Load Bootstrap CSS for All Pages

Next, we need to create the file pages/_app.js. This allows us to define some logic to run for every page that Next.js renders; for all client-side, server-side and static rendering.

We only need to ensure that the Bootstrap CSS is loaded:

// ensure all pages have Bootstrap CSS
import 'bootstrap/dist/css/bootstrap.min.css';

function MyApp({ Component, pageProps }) {

    <Component {...pageProps} />;


export default MyApp;

And that’s it! We can now start developing pages and components using Bootstrap styled React components:

import Container from 'react-bootstrap/Container';
import Row from 'react-bootstrap/Row';
import Col from 'react-bootstrap/Col';

function Landing() {
  return <Container>
        <h1>Next.js React Bootstrap</h1>

export default Landing;

I have also put together a small project on GitHub that makes use of Next.js and React Bootstrap:


If you are looking for something a bit more comprehensive, please have a look at the following template as well. This includes scripts for deployment into AWS, ESLint/TypeScript configuration and is regularly updated:

Goldstack Next.js + Bootstrap Template